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5 Makeup Tips for Older Women.

By Boom’s original founder (and makeup artist turned silver-haired supermodel), Cindy Joseph

How to bring out your natural beauty at 50, 60, 70 and beyond

  • 1. Use Cream-based Cosmetics on your face (not powder-based).

    Powder adds texture to skin that already has developed texture.

  • 2. Find a tone of lipstick that matches your inner lip or gums.

  • 3. Don’t recreate the brows you had in your 20s.

    Women older than 50 tend to lose definition in their eyebrows. Just go with that.

  • 4. Do not wear any eyeshadow at all.

    Especially no contour in the crease because it gives the appearance of deepening the crease. A little bit of mascara is OK.

  • 5. Tinted Moisturizers don’t work.

    If you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. Be willing to spend money on a foundation and take your time to experiment and find the exact right shade. Matching your skin tone exactly is critical.

5 Makeup Tips for Older Women m

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

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Endless Possibilities.\u003c\/h3\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003eSimplify your beauty routine with the Boomstick Trio Bundle, featuring three multitasking beauty essentials.\u003c\/p\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003eAdd a natural flush of color with Boomstick Color, a subtle radiance with Boomstick Glimmer, and lock in hydration with Boomstick Glo. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eThis ultra-moisturizing, multitasking beauty essential hydrates, nourishes, and protects—perfect for lips, cheeks, cuticles, dry patches, and even flyaways.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003ePLEASE NOTE:\u003c\/b\u003e Our\u003cb\u003e Boomstick Glo\u003c\/b\u003e is currently out of stock, but great news—we’re including our \u003cb\u003eHeritage Boomstick Glo\u003c\/b\u003e in all \u003cb\u003eBoomstick Trio\u003c\/b\u003e bundles! \u003c\/span\u003e\u003cspan\u003eThe \u003cb\u003eHeritage Boomstick Glo\u003c\/b\u003e is our original, time-tested formula, made with just three \u003cb\u003eUSDA-certified organic ingredients: Olive Oil, Beeswax, and Honey.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eRest assured, you’re still getting the same hydrating power you love in your Boomstick Trio! If you have any questions, feel free to reach out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 519px; top: 230.375px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}

Three BOOM! BEAUTY sticks in green plastic tubes standing in front of a cream fabric canvas bag

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

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Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

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