Pro-Age Revival: Rethinking Bridal Beauty with Pilar Gerasimo

Video By Pilar Gerasimo, in partnership with Boom Beauty

Shop The Product Pilar Mentions In This Pro-Age Revival Episode

We’ve all heard the stories of brides spending hours in a makeup chair only to retreat to the restroom minutes before their wedding, desperate to scrub off a face that doesn’t feel like theirs. For many women, especially those getting married later in life, the pressure to meet unrealistic beauty standards is still very real. But what if your most important day could be an opportunity to reclaim your own reflection?

In this installment of our Pro-Age Revival Series, we’re thrilled to share a deeply personal story from Pilar Gerasimo, wellness advocate and author of The Healthy Deviant. When Pilar’s sister Andrea, an active, radiant 55-year-old yoga instructor, decided to get married, she asked Pilar to help with her hair and makeup. The experience became a powerful reminder of what it means to honor not just the moment, but the woman living it.

Challenging the Conventional "Bridal Look"

Andrea rarely wears makeup, and her lifestyle, anchored in movement, mindfulness, and the joy of everyday simplicity, doesn’t align with traditional ideas of bridal glamour. For Pilar, this wasn’t just an opportunity to do makeup; it was a moment to reflect on what “special occasion” beauty should really mean for women who know themselves deeply and deserve to see themselves in their reflection.

As Pilar recalls, “So many assumptions about how we’re supposed to look are shaped by a culture that doesn’t truly care about us—it just wants us to conform, consume, and conceal.” But Andrea’s wedding wasn’t about fitting into a mold. It was about showing up, unapologetically, as herself.

A Simple, Radiant Wedding Look with Boom

Pilar began with Boom Bold, our waterproof, smudge-proof, tearproof mascara made for every emotion of the day. With nourishing ingredients like carnauba wax and a clean, fragrance-free formula, it framed Andrea’s eyes without irritation or flaking, perfect for all those joyful tears and loving hugs.

Next came Boomstick Rose Nude, a versatile, universally flattering shade that Pilar used on both lips and cheeks. Its creamy texture brought out Andrea’s natural warmth while staying true to her minimalist aesthetic.

To add a soft, celebratory glow, Pilar reached for Boomstick Glimmer, dabbing it on the brow bones, cheekbones, and even the shoulders of Andrea’s sleeveless dress, enhancing her light, not hiding it.

The result? A bridal look that radiated authenticity. One that allowed Andrea to look and feel like herself, confident, luminous, and fully present.

Special Occasion, Same Beautiful You

Pilar reminds us that pro-age beauty is never about conformity—it’s about sovereignty. About choosing how you want to show up and refusing to let outdated ideals dim your light. As she shares:

“The more special the occasion, the more you want to be fully present for it. The more you want to show up as yourself.”

It’s a sentiment we hold close at Boom Beauty. Every moment you celebrate, whether it’s a milestone or a Monday, deserves a look that enhances rather than masks. That reveals, rather than conceals. That reflects your mood, your stage of life, and your beautiful, evolving self.

A Healthy Deviant's Take on Beauty

Pilar’s work through The Healthy Deviant is all about questioning cultural norms that diminish us, and beauty is no exception. From advertising tropes to anti-aging pressures, the noise is constant. But as Pilar says, “We don’t have to conform to youth ideals. We can just show up as who we are.”

At Boom Beauty, we believe the same. Our products, community, and purpose all exist to celebrate you—in every decade, in every role, and on every dance floor.

So the next time you're preparing for a special event, ask yourself:

How do I want to feel? What do I want to remember? Who do I want to be in that moment? Then, choose the look that lets you be fully there. No crying in the bathroom. Just joy, laughter, and confidence where it belongs—on your face and in your heart.

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