Pro-Age Revival: The Menopause Moment

Video By Pilar Gerasimo, in partnership with Boom Beauty

Menopause is finally being talked about — but too often, the conversation feels loud, fearful, and transactional. Fix this. Buy that. Correct what’s “going wrong.”

In this deeply grounding conversation, writer, educator, and longtime BOOM collaborator Pilar Gerasimo invites us into a different way of thinking — one rooted in choice, discernment, and self-trust. Instead of seeing menopause as a problem to manage, Pilar reframes it as a threshold: a powerful moment of transition where many women begin to turn inward, ask better questions, and live with greater intention.

At BOOM, we’ve always believed that aging is not something to hide — it’s something to talk about together. This video is part of our ongoing commitment to creating space for women to share, reflect, and recognize themselves in one another.

Key Moments from the Video

Watch the full video above, or jump to a section that speaks to you

00:00 — Menopause Is Having a Moment

01:00 — When Marketing Plays on Insecurity

01:25 — “This Has Been the Best Time of My Life”

01:40 — Every Journey Is Different

02:00 — The Energy Shift

03:00 — Questioning Old Agreements

03:40 — Symptoms or Signals?

04:50 — Renegotiating Reality

05:10 — The Freedom Many Women Feel

06:00 — Redefining Beauty

06:40 — Follow Your Instincts

07:20 — The Best Might Be Yet to Come

A Force to Be Reckoned With

Early in the video, Pilar names something many of us feel but don’t always say out loud: women in midlife and beyond are a collective force — socially, economically, culturally.

And yet, with that visibility has come a wave of marketing aimed squarely at our fears. Pilar doesn’t dismiss the fact that some tools and resources can be genuinely helpful — but she challenges the narrative that menopause is something inherently wrong or broken.

This moment asks us to become more discerning, not more anxious.

The Confidence Shift No One Talks About

One of the most resonant themes Pilar explores is the idea of energy — where it goes, and how that changes over time. For many women, earlier decades are marked by outward flow: caring for children, partners, parents, careers, communities. Success is often measured by how much we give. Then something shifts.

“There’s a healthy shift… where we become more discerning about the energy we let flow out into the world.”

Menopause can act as a signal — not that we’re failing, but that it’s time to conserve, reclaim, and redirect energy toward ourselves. This isn’t selfishness. It’s sustainability.

When Did I Sign Up for This?

Around the middle of the conversation, Pilar poses a question that stops many listeners in their tracks: “When did I agree to live my life this way?”

So many of us are living according to quiet agreements we never consciously made — expectations about productivity, caretaking, appearance, and worth. Menopause, Pilar suggests, often brings these agreements into focus. And once we see them, we get to ask: Do these still serve me? Do they align with my values now?

Symptoms or a Wake-Up Call?

Pilar offers a compassionate reframing of many menopause-related struggles. Some changes may be hormonal. But others, she suggests, may reflect decades of accumulated stress, postponed needs, and deferred care.

“We’ve been pushing ourselves too hard… without enough space for reflection.”

This isn’t about blame. It’s about permission — permission to repair, rest, and prioritize pleasure, recovery, and satisfaction in ways that may have felt unavailable before.

Renegotiating Reality

Perhaps the most powerful phrase in the entire conversation is this: “This is a good time of life to renegotiate reality.”

To stop living on autopilot. To question what drains us. To decide what we want to carry forward — and what we’re ready to release. For many women, this renegotiation opens the door to more freedom, curiosity, adventure, and joy than they’ve felt in years.

Refining Beauty On Your Terms

As a brand rooted in pro-age beauty, this moment feels especially aligned with BOOM’s philosophy.

Not chasing youth. Not correcting every change. But embracing a version of beauty grounded in confidence, presence, and self-acceptance.

This chapter isn’t about becoming less. It’s about becoming more yourself.

A Note to Our Community

BOOM was founded as a place where women could see themselves reflected honestly — not edited, not minimized, not erased.

This Pro-Age Revival Series exists to remind us that menopause is not a medical footnote or a marketing opportunity — it’s a lived experience that deserves respect, curiosity, and community.

Whether you’re in the middle of this transition, past it, or just beginning to wonder what it might hold — you belong here. As Pilar reminds us: “It might just turn out to be the best time of your life.”

We hope you’ll stay with us for more conversations, and join us for our upcoming Ladies Night, where we’ll continue talking openly about menopause, aging, and what it means to live well in this chapter of life.